In Stavario, we hid the logo for a week and colored everything pink 🌸

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In Stavario, we hid the logo for a week and colored everything pink 🌸 At first glance, it might have looked like a pure April Fools' joke. Pink Stavario. Princess Peach instead of the classic visual. And Pepa in a pink costume. But behind the entire campaign was also an important new feature. Now, companies can customize the appearance of Stavario according to their own brand. They can set their own logo, colors, and visual style of the application to match their company. And because classic communication didn't work well this time, we decided to say it a little differently. "Sometimes you need to do something that cannot be overlooked." Digitalization in construction is not just about features and spreadsheets. It's also about the application feeling natural for people who spend time in it every day. The entire pink campaign had a huge response and showed us one thing: even in the B2B world, courage, humor, and the ability to not be exactly like everyone else sometimes work. And honestly? Pink Pepa ended up being more entertaining than we expected. 😄